CUSTOM WEB DESIGN

 

The Errington Group specializes in web site creation to help further your company's marketplace presence, build knowledge and confidence around your product or service and ultimately generate sales revenue.

 

We will build you a web site that demonstrates your individuality and caters to the market segment in which you specialize. We will build you a web site of which you can be proud of.

 

Need inexpensive hosting, and ongoing site maintenance? The Errington Group will do it all. We will design and build a web site tailored to what your businesses demands and keep you informed on activities surrounding your site.

 

If your site is built and maintained by The Errington Group you can count on Search Engine Optimization being implemented into the site. For those needing to drive qualified traffic to your site through the use of paid advertising, we can provide Adword campaigns to match your specific marketplace needs.

 

We can provide clients with detailed weekly reports on site activity that gives you an idea how your site is performing. These reports typically include:

 

• How many visits your site has had
• Bounce percentage of your site
• Average time spent on your site by users

 

 

Click here to view The Errington Group's recently created web sites.

 

"The Errington Group. Just a big thanks for all the effort and creativity you guys have put into my marketing materials to date. I had an idea of what I wanted, but you guys have made the reality better than any of my preconceptions. You excel at what you do and I am excited about our future together. Your thoughtfulness and efforts are appreciated. Cheers!" Visit Geoff's Website Here

 

Geoff Smith - Royal LePage Burloak Real Estate. Burlington, ON

FULL COLOUR PRINT DESIGN

 

The Errington Group prides itself on the quality of our printing. Using high speed digital press equipment from Xerox, we produce the full colour bleed printing that you need and finish it with modern computerized digital print finishing equipment. Our in house printing capability reduces the time required to go from design to finished product. We are the specialists that can quickly turn your ideas into print.

Let The Errington Group provide your business with the cutting edge technology of Variable Data Printing. Variable Data Printing is a powerful form of communication which takes information in a database and uses it to create customized personal messages directed to individuals. The result of this practice is tailor-made print pieces that are focused on gaining the prospect's attention for your product or service. Let The Errington Group create a personalized ad campaign for your business through the use of Variable Data Printing.

 

 

``Research proves that personalization can increase your response rates up to 500%``

 

Need business cards, postcards, thank you cards, newsletters, sell or feature sheets, or brochures? Need to create a direct mail piece to reach prospective clients? Need catalogues, carbonless forms, booklets, perfect bound or spiral bound books? The Errington Group can help you achieve the results you desire at the price you are seeking.

 

Can`t decide to go with full colour or grayscale? Read the following.

 

• People are 80% more likely to remember what they read if it is in full colour
• Colour marketing materials leave a 39% more memorable impression
• Colour emphasizes critical information and conveys a sense of professionalism
• People are 55% more likely to pick up a full colour mailer first
• People are 85% more likely to buy a product promoted in full colour
• Colour even helps your invoices get paid up to 30% faster!

The Errington Group Will Produce It All, From Creation to Implementation...

 

Click here to view The Errington Group's recently created print design materials

GRAPHIC DESIGN & BRANDING

 

Graphic Design can be thought of as the glue that binds your marketing efforts together. While the elements of designing a quality piece is not rocket science - a flair for composition, texture, colour and communication can make or break your efforts.

 

Our designers are pros at creating clean, yet elegant designs for your everyday marketing tools such as business cards, postcards, newsletters, etc... The Errington Group really shines at bringing together your image for a consistent look in all your print efforts.

 

Branding is the building of a consistent media image that makes you recognizable through a theme that is applied to all your marketing materials from business cards, presentation folders, newsletters, your web site, etc...We can create branding themes for you that reinforce your professionalism and image to all your clients.

 

Ever considered doing a newsletter, but didn't know how to come up with the content? We can custom create a periodic newsletter just for you, tailored with your pictures, news, and events. Make each interaction with your clients special, and drive in repeat and referral business as you go.

 

GO BEYOND THE ORDINARY!

 

"Thank you for the exceptional work done on this last phase of the project. I am extremely pleased. You have absolutely raised my game to the next level and helped me to realize a dream I would not have without you. Each of your character and professional skills have made a potent and important difference. I am grateful."

 

John McGrath - Clarion Mortgage. Seattle, WA

 

 

Click here to view The Errington Group's recently created graphic design & branding materials

 

PHOTOGRAPHY

 

Photography is the key element in any marketing approach you may wish to undertake for your clients. Buyers are driven by visual clues they perceive about products and this in turn stimulates their buying interest. Even great products can be overlooked by buyers if they are not well presented. Moreover, under-performing products can gain a much needed boost by great photography and the right presentation.

 

Our professional pool of photographers are true artists. Not satisfied with a few quick snap-shot quality pictures, they carefully compose flattering pictures using top-drawer, professional quality digital camera equipment, lighting and post processing to maximize the buying appeal in every photograph.

 

Skilled in commercial, architectural and portrait photography, we can handle your needs.

 

 

PORTRAIT PHOTOGRAPHY

 

Many clients need both head and full body shots for use on business cards, listing ads, feature brochures, and web sites. Update your image today with professionally shot portraits using our mobile photography services at a location that is comfortable for you and fits with your working schedule. Each sitting will include multiple pictures, poses and can include both head and body shots.

 

 

 

Click here to view a portfolio of The Errington Group's recent photography

DIRECT MAIL

 

 

Communicating with potential clients is a difficult process. Deciding where to advertise to command the best attention and interest can be tricky.

 

How do you let prospective customers know we are in their neighborhood? Often times the best answer is a focused direct mail campaign. The Errington Group can produce either an addressed or an un-addressed ad mail campaign to best reach prospects, and to raise interest and awareness around your products or services.

 

Do you need to manage a mailing list for regular updates? We provide mailing services that get the finished project underway, and delivered to your target audience. The Errington Group handles all aspects of mailing from data cleansing to addressing and mailing your time critical materials.

 

Working with The Errington Group will assure you that your mail piece will be correctly addressed, and delivered to your recipients.

 

Click here to view a portfolio of The Errington Group's recently created direct mail pieces

HOME REFLECTIONS

 

Home Reflections is a full service marketing company equipped to provide a range of services tailored to the Real Estate professional. Our services range from consultation and reviews of your current sales and marketing products including your web site, to custom design and execution of full colour brochures, listings packages, web site design, content management and support, agent branding, and direct mail campaigns.

 

We can handle all your real estate photography needs, including a range of photographic enhancements and touch-ups to ensure that your propertiesare always presented with their best foot forward. Real Estate is a competitive environment and getting your property established as the buyer`s preference literally hinges on getting the prospect to look at the property in the first place.

 

First impressions are lasting impressions and we can provide you with that 'first in mind' edge.

 

We also make dealing with us easy. Our web site is designed to allow both first time and repeat customers ease of use and on-line ordering for a range of products and services. You can request a photographer, schedule a consultation, order replenishment print products or even design and approve customized products.

 

Already have a designer, but are looking for finishing services? Submit your job online for immediate printing or estimating. We even go the extra step and will offer suggestions for improving your job if requested.

 

REAL ESTATE PHTOGRAPHY PRICE LIST (Based on Listing Price of Property)

 

 

 

For agents wishing to go the extra step, we will reposition elements within a room that interfere with getting the best shots and then put them back after we leave. Every shot we take is colour corrected, perspective corrected and made ready for web site or print presentation. Enhanced post processing is optionally available to ensure that 'eye popping' quality of magazine photography - for your discriminating clients.

 

Click here to view Home Reflections web site

GOING GREEN WITH THE ERRINGTON GROUP

 

Going green isn’t just a fad—it is a realization that we must use natural resources wisely and waste is just not acceptable to a sustainable business. But, think about your goals. Your environmental policy should make sense to your bottom line as well as reduce your environmental impact. Eliminate waste. Ensure recycling is a part of your business practice.

 

Start with The Errington Group suggestions for green office practices and then look for energy stealers such as excessive packaging, wasted paper due to excessive printing and even outdated databases that cause waste through mail processes. Find those energy wasters and save money, effort and environmental impact.

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WHAT ARE THOSE GREEN OFFICE PRACTISES?

 

• Use less paper by printing only when needed and using both sides.
• Recycle everything that you can.
• Replace standalone equipment with multifunction systems wherever possible, to reduce energy consumption.
• Use equipment with the Energy Star logo.
• Return print/copy cartridges and supplies for recycling.
• Use office equipment that uses less energy and is designed for remanufacturing and recycling.
• Scan and share documents electronically to save on unnecessary paper wastage and energy due to the printing.

 

The goal is to use natural resources wisely—not wastefully. Never waste anything that is really not needed including trees. But, many natural resources can, in fact, be regenerated.

 

For example, aging trees stop producing oxygen and do not eliminate carbon dioxide as younger trees do. Forests that are harvested for pulp can be replanted with even more trees per hectare than before. The use of modern forest husbandry practices produces trees that are best suited for the local climate and soil.

 

So, consider the whole story, the whole environmental cycle. Natural resources should always be used more effectively - and only when they are truly needed. Forests can be regenerated—but they should never be wasted.

 

The Errington Group believes that because all paper involves the Earth’s precious natural resources, we must do our utmost to use these resources wisely and most efficiently. The Errington Group paper suppliers must meet a stringent set of environmental standards. We engineer our printers to run a wide range of environmental paper options.

 

In short, we design with the end product in mind—a high quality document that makes an environmental statement. Recycled papers sometimes present challenges due to the variability of post consumer waste.

 

Our paper engineers meticulously ensure that this variability is minimized so that our recycled paper runs reliably every time, with the highest image quality.

 

Your documents are important. Why invest your time, effort and creativity on anything but the best paper with the highest of environmental standards?